1. Privacy Principle
MATCHWRIGHT follows a private-by-default approach: collect less, use only what is reasonably needed, restrict access, and remove sensitive source material when it no longer serves a legitimate purpose.
2. Information We May Collect
Depending on how you interact with MATCHWRIGHT, we may collect your name, email address, age confirmation, city or general location, dating-app information, relationship goals, preferences, Profile QuickScore responses/results, marketing-consent status, campaign/source attribution information, profile text, answers to intake questions, client photos, profile screenshots, conversation screenshots, messages you choose to submit, service communications, purchased service information, and ordinary payment or transaction records.
Some information a client chooses to provide may reveal personal or sensitive details, such as relationship preferences, sexual orientation, dating intentions, lifestyle information, or other personal characteristics. Please provide only information reasonably relevant to the service.
MATCHWRIGHT does not need and does not ask clients to provide passwords, full payment-card numbers, Social Security numbers, government identification numbers, or another person’s sensitive financial information.
3. How We Use Information
We use client information to provide and improve the purchased service; analyze the client’s existing dating profile or communications; prepare recommendations and deliverables; communicate about intake, materials, scheduling, delivery, revisions, and support; process and reconcile payments; maintain business and accounting records; prevent misuse; protect clients and MATCHWRIGHT; resolve disputes; and comply with applicable law.
Client information is not used to create a false identity or to impersonate a client on a dating platform.
4. Third-Party Information in Screenshots
Conversation screenshots can contain information about another person who is not a MATCHWRIGHT client. Clients should crop or redact unnecessary identifying information wherever practical, including full names, phone numbers, email addresses, home addresses, workplace details, social-media handles, and other identifiers not needed for communication analysis.
MATCHWRIGHT’s purpose in reviewing a submitted conversation is to evaluate communication patterns and context, not to identify, investigate, profile, or contact the other person.
5. Service Providers
MATCHWRIGHT may use trusted service providers for cloud storage and productivity, payment processing, email or communication, scheduling, website operation, analytics, and AI-assisted work. These providers may process information as needed to perform services for MATCHWRIGHT and are subject to their own security, privacy, and contractual obligations.
We seek to give service providers only the information reasonably necessary for the task and to avoid exposing unnecessary identifying information to additional tools.
6. AI-Assisted Tools
MATCHWRIGHT may use authorized AI-assisted tools to support internal business operations, organization, workflow management, recordkeeping, administrative functions, and quality-control processes. These tools are internal support systems. MATCHWRIGHT’s client-facing review, recommendations, and service delivery are performed and approved by a human consultant.
When practical, unnecessary identifying details are minimized before information is processed with an AI-assisted tool. Only information reasonably relevant to the purchased service should be provided to those tools; unrelated billing information, passwords, government identifiers, and other unnecessary data should not be included. MATCHWRIGHT does not sell client information to AI providers.
7. Payment Information
Payments are processed by third-party payment providers such as Stripe. MATCHWRIGHT may receive transaction identifiers, payment status, amount paid, customer contact information, receipt or invoice information, and related payment records. MATCHWRIGHT does not need to store a client’s full payment-card number in its internal client files.
8. Data Sales and Advertising
MATCHWRIGHT does not sell client personal data. MATCHWRIGHT does not sell dating-profile photos, conversation screenshots, client communications, or sensitive dating information. Client materials will not be used for advertising, testimonials, case studies, or before-and-after marketing unless the client separately gives explicit permission.
9. Client Materials and Marketing
Purchasing a service is not consent to marketing use. Separate permission is required before MATCHWRIGHT uses a client’s name, likeness, photos, profile screenshots, conversation screenshots, testimonial, result metrics, or before-and-after material for public marketing.
A client may give permission for identified, partially anonymized, or fully anonymized use. The permission should state what material may be used and where.
10. Retention
Working copies of client photos, profile screenshots, and conversation screenshots should normally be deleted within 90 days after the service is completed unless the client has an active ongoing engagement, specifically requests continued retention, or a legitimate legal, accounting, dispute, payment, or security reason requires continued retention for as long as that reason reasonably remains.
If MATCHWRIGHT has a documented, reasonable, good-faith basis for a serious safety, misuse-prevention, evidence-preservation, dispute, legal, or authority-cooperation need, a case may be placed on a restricted Safety Hold. A Safety Hold is an exception to ordinary source-material deletion and is limited to information reasonably necessary for the documented purpose, such as reliable client identifiers, the relevant statements or requests, relevant profile or conversation evidence, objective incident notes, termination records, and records of disclosures made for safety or legal reasons. Unrelated sensitive material remains subject to ordinary deletion.
Active Safety Holds are reviewed at least annually. MATCHWRIGHT will reduce, de-identify, release, or delete retained material when the documented purpose no longer reasonably justifies retaining it. A limited exclusion record may be retained when reasonably necessary to prevent prohibited re-engagement or preserve legitimate legal, security, or dispute records.
Final deliverables and ordinary business or transaction records may be retained for a longer period when reasonably necessary for business records, accounting, tax, legal, dispute, or compliance purposes. Sensitive source materials are not kept indefinitely merely because storage is available.
11. Client Requests
Clients may ask MATCHWRIGHT to provide information about what client materials are being retained, correct inaccurate information, or delete submitted sensitive materials. MATCHWRIGHT will honor reasonable requests when feasible, subject to records that must reasonably be retained for payment, accounting, tax, legal, security, dispute, misuse-prevention, or an active documented Safety Hold purpose.
When a Safety Hold applies, a deletion request may be limited only to the extent reasonably necessary for the documented safety, legal, evidence-preservation, or misuse-prevention purpose. Unrelated material should not be retained merely because a Safety Hold exists.
A client does not need to create a new account merely to make a privacy request. Requests may be sent through MATCHWRIGHT’s published business email or website contact channel.
11A. Safety and Legal Disclosures
MATCHWRIGHT may preserve relevant evidence and may disclose information to law enforcement, emergency services, courts, legal counsel, service providers involved in security or incident response, or other appropriate authorities when required by law or when MATCHWRIGHT has a reasonable, good-faith basis to believe disclosure is appropriate to address a credible risk of serious harm, suspected criminal conduct, a legal process, or another legitimate safety or legal need.
When MATCHWRIGHT makes a voluntary safety disclosure, it seeks to limit the information disclosed to what is reasonably relevant to the safety concern or legal purpose. MATCHWRIGHT does not represent that it continuously monitors clients, conducts background checks, or guarantees that any client is safe.
12. Security
MATCHWRIGHT uses reasonable administrative and technical safeguards appropriate to a small consulting business, including private-by-default cloud storage, restricted access, separation of client folders, controlled sharing, and avoidance of unnecessary local downloads. No online or electronic storage system can be guaranteed to be completely secure.
13. Data Incidents
If MATCHWRIGHT learns that client material was meaningfully exposed, shared with the wrong person, or made public, MATCHWRIGHT will take reasonable steps to stop further exposure, remove access where possible, determine what information was affected, document the incident, correct the workflow that caused it, and provide notice when appropriate or required by law.
14. Children
MATCHWRIGHT services are for adults age 18 and older and are not directed to children. MATCHWRIGHT does not knowingly provide dating-profile services to minors.
15. Third-Party Dating Platforms
MATCHWRIGHT is independent from Hinge, Bumble, Tinder, and other dating platforms. Information a client publishes directly to those platforms is governed by the platform’s own privacy practices and is outside MATCHWRIGHT’s control.
16. Website and Analytics
The MATCHWRIGHT website may process ordinary technical information needed to operate and improve the site, such as browser or device information, security logs, page and interaction data, information submitted through forms, and campaign/source attribution information such as UTM parameters. MATCHWRIGHT may use analytics and conversion events to understand how visitors find and use the site and which marketing sources produce leads or purchases. If nonessential advertising technology such as advertising pixels or cookies is activated, MATCHWRIGHT will implement applicable notice or consent controls before activation. Submitted dating-profile photos, conversation screenshots, and other sensitive client materials are not used to create public advertising content or audiences merely because they were submitted for service.
17. Email and Marketing Communications
Providing an email address to receive a requested Profile QuickScore result, purchase confirmation, intake instructions, scheduling information, service delivery, or support permits MATCHWRIGHT to send communications needed to complete that requested transaction or service. Promotional email is separate. MATCHWRIGHT will use a separate optional marketing opt-in for promotional email; the opt-in should not be pre-checked or required to receive a requested result or paid service. Promotional emails should include an unsubscribe method. Unsubscribing from promotional email does not prevent necessary transactional or service communications.
18. Changes to This Policy
MATCHWRIGHT may update this Privacy Policy as services, technology, or legal requirements change. Material changes will apply prospectively unless applicable law requires otherwise.
19. Contact
Privacy questions and requests may be sent through MATCHWRIGHT’s published business email or the contact method provided on matchwrightconsulting.com.